Originally they were utilizing paid social to target relevant audiences. However, this became unsustainable and they were on the lookout for alternative distribution channels to further spread the word about the product. KPI media was able to help further scale the business by utilizing search engine marketing. being a google search partner we’re able to gain more reach towards a wider global market with the help of Google, Bing, and YouTube.
Being a software company, with a global potential reach, our first challengewas to identify the most scalable and cost-efficient countries to target.
Therefore, our team performedin-depth market research to detect which geographies had a need for OFFEO'ssolutions and we layered that data with the country-level statistics of thehighest percentage of freelance and gig workers in the world.
Once this initial planning was complete, we were ready for full-fledged campaign planning and started to look into the channels to run ads with.
Channels & Ad Formats Selected: Google (SEM), YouTube (Conversion), Bing (SEM), Discovery Ads, Performance Max
We were fortunate as OFFEO had a strong foundation for digital marketing, which meant we could easily integrate our MarTech into their overall stack.
One thing that was missing was our need for an automated reporting solution- as we needed to be very agile and make decisions like budget shifts very quickly.
Reporting Automation - We built a real-time dashboard that includes all marketing KPIs and updates hourly. This was built using Supermetrics
Keen to find out how we can produce similar results for your business? Contact us today.